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REI Spec Ad

Filmed in the mountains surrounding Lake Tahoe, this independently produced spec ad explores the idea that adventure isn't about the trail or the gear. It's about the curiosity, confidence, and love for nature that stays with you long after the hike ends.

A creative project, not commissioned by REI. The film is a sample of the creative direction and craft we bring to outdoor retail brand work.

Type: Concept film · Spec ad

Subject: Outdoor retail · Hiking

Brand: REI

Location: Barker Peak

Year: 2025

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