REI Ruckpack

Spec Ad

This spec ad for REI was filmed in the mountains surrounding Lake Tahoe, using cinematic visuals to capture the feeling of connection to the outdoors. The piece highlights that adventure is more than just about the trail we follow or the gear we carry— it’s about the confidence, curiosity, and love for nature that stays with us long after the hike ends. This was an independent creative project and not sponsored by REI.